Ford India to sell branded merchandise

Ford India to sell branded merchandise

Ford India has revealed that they are working with Delhi-based licensing management firm Licence India to launch branded merchandise in the market.

The company said: “We want to extend the brand through the licensing programme. It will help in reaching to more consumers as well as creating brand awareness. The first product would be out in the market in the first half of next year.”

Ford would be launching accessories for the cars along with apparels in the near future as part of this program.

The company claimed: “India, China and South America are the next big markets with potential for licensing of our brand”.