Steve Jobs behind new Disney Retail Strategy!

Steve Jobs behind Disney’s new Retail Strategy!

New York Times has reported that Disney is gaining from Steve Jobs and Apple’s retail store team to change the way their retail stores operate.

Steve Jobs is the largest individual share holder in Disney. He is also the CEO of Apple.

The report states that Disney is going aggressive with the opening of new retail stores in USA and Europe. They are also going to revamp some of their existing ones.

New York Times added:

Disney Stores, which the media giant is considering rebranding Imagination Park, will become more akin to cozy entertainment hubs. The chain’s traditional approach of displaying row after row of toys and apparel geared to Disney franchises will be given a high-tech makeover and incorporated into a new array of recreational activities. The goal is to make children clamor to visit the stores and stay longer, perhaps bolstering sales as a result. Over the next five years, analysts estimate that Disney will spend about $1 million a store to redecorate, reorganize and install interactive technology.