AT&T sues Verizon over their 3G map commercial
November 4th, 2009 Leave a comment Visited 255 times, 1 so far today
AT&T sues Verizon over their 3G map commercial
Verizon Wireless has more ads mocking AT&T 3G Coverage on Apple iPhone
US based telecom giant AT&T has filed a lawsuit against rival company Verizon.
This lawsuit is related to a television commercial named ‘There’s a map for that’ which made fun of the bad 3G coverage provided by AT&T in the US market.
The company claims that the advertisement is confusing as the customer might not understand the graphics showcased in the ad.
This is where the fun part begins.
Verizon ads showcased two maps both labeled 3G coverage. One showed the coverage area provided by Verizon and the other showed the coverage are of AT&T.
AT&T claims that customers might confuse these graphics for the general mobile coverage provided by the two telecom companies.
AT&T said: “In these advertisements, Verizon uses AT&T’s 3G coverage map, which contains a footprint that is smaller than AT&T’s non-3G networks, to mislead consumers into believing that when they are in the areas depicted by large swaths of white or blank space in At&T’s 3G coverage maps, they have no coverage whatsoever.”
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November 4th, 2009 at 9:49 pm
I saw the commercials and never once thought" gee does that mean at&t does not have nationwide coverage?". It is clear the commercial is comparing 3g coverage only
November 4th, 2009 at 9:54 pm
and that is the reason why everyone is blasting AT&T over this lawsuit. they are just making fun of themselves. :)
November 9th, 2009 at 12:23 am
Gee AT&T, the truth hurts huh? If anyone is being deceptive it's you guys. I wish one of you guys would come out and admit how horrible your 3G coverage in NYC is, at least with the iPhone 3GS and the unbearable dropped calls your users have to suffer through everyday. Everybody knows that Verizon has the best TOTAL coverage of anyone out there, 3G or otherwise. THAT IS A FACT. So rather than wasting your time suing somebody, why don't you fix the broken network you keep lying about and become a real competitor. Sheesh! I know I know….it's not about the map and that it does accurately show your spotty 3G coverage…it's about people thinking that they won't have coverage in non-3G areas, right? Do you really think people are that stupid? Well, maybe some but you still have to fix your overworked and unreliable network.
Still suing? I guess all the credit you refuse to give your frustrated customers (and therefore stealing) isn't not enough.