Sania Mirza endorses Coca Cola’s Sprite

India’s rising tennis star Sania Mirza has been roped in by Coca-Cola to endorse their Sprite brand of cold drink. The commercials featuring Sania Mirza are already on television and look fantastic.

Coca-Cola India vice president marketing Vikas Gupta said in a statement on this event: “Sprite is a no nonsense brand - with an in- your-face and chilled out approach to life. Our communication has always exalted the brand as the thirst quencher, and baaki sab bakwaas. The current commercial retains this theme, yet interestingly incorporates Sania into the story. Like the masses we at Coca-Cola India too admire Sania not only for her game but also for her direct speak and unpretentious approach to her achievements.”

Sania added her views on her latest endorsement deal: “Honestly, Sprite has always been my favorite drink. It has stood for a refreshing youthful attitude - one that I identify with. It’s got this cutting edge straightforwardness. I relate to it since it is similar to my outlook in life. Being a part of Sprite’s campaign is quite exciting for me.”

Coca Cola believes that the advertisement featuring Sania Mirza would connect to the youth of today.

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