Tata Motors running an advertising campaign for Indica Vista targeting potential Maruti Swift customers!
July 28th, 2010 Leave a comment Visited 1158 times, 1 so far today
Tata Motors running an advertising campaign for Indica Vista targeting potential Maruti Swift customers!
We rarely get to see online campaigns from Indian companies that target a rival directly.
Tata Motors is running one such campaign right now targeting Maruti Suzuki Swift.
The campaign is to encourage web users to check out a comparison between their own Tata Indica Vista model and the hot selling Swift model.
Maruti Suzuki Swift has been a major success story for the leading automaker in the Indian market. However, Tata has worked hard over the years to enhance the quality and reliability of their own Indica hatchback.
Remains to be seen if Maruti would strike back!
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