Tata Tanishq to enter US market

Tata Group Company Tanishq is now targeting the international market and is planning to start by entering the US market. Tanishq chief operating officer C K Venkatraman said in a statement: “We will enter the US market with our own Tanishq brand shortly.”

He further said: “We will start with one to two stores initially. Location is also yet to be decided, but it would be on the east coast of the world’s largest jewellery market.”

The company already exports to Middle East and Far East. In addition, they also sell their goods through store-in-store concept. For now, exports only accounts for around 5% of the company’s earnings.

Tanishq has set itself a target of attaining Rs 1,000 crore in revenues in the current fiscal.

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