Vodafone Zoozoos fail to conquer Cannes
Vodafone took the Indian consumers with a mega surprise with the launch of their new marketing campaign featuring cute lovable characters Zoozoos.
The marketing campaign has been labelled a major success by analysts in the market.
However, it failed to impress the judges at the Cannes.
The campaign which ran [...]
Shah Rukh Khan to feature in Sprite advertisements!
Coca Cola now has both Aamir Khan and Shah Rukh Khan endorsing their products.
Shah Rukh Khan would soon appear in Sprite ads.
The ads would also feature Saurav Ganguly and some other players of Kolkata Knight Riders.
The ad campaign would run throughout the upcoming Indian Premier League. [...]
Yahoo and Microsoft talking over an ad deal?
Wall Street Journal has reported that Microsoft and Yahoo are back in talks. This time for a possible web advertising related deal.
The two companies could collaborate together to sell web advertising together.
The report stated that there are no hints of a potential acquisition deal in these [...]
11 percent growth in online advertising
The slowdown in global economy has not affected the online advertising business.
This industry saw a growth of 11% compared to last year as per a report released by the Interactive Advertising Bureau.
Internet advertising revenues in the third quarter of the year were around $5.9 billion.
The sad news however is that [...]
Google and Yahoo might walk out of their deal
Google and Yahoo announced a deal earlier this year which would have seen Yahoo run Google ads on some of their search result pages in US and Canada.
This deal was opposed by several fronts and it has been delayed.
Market sources say that the two companies are now [...]
Microsoft to acquire Navic Networks
Software giant Microsoft might have failed to acquire Yahoo but they are pursuing companies in other fields.
They are now acquiring the privately held digital television advertising company Navic Networks.
The two companies did not reveal the financial aspects of this acquisition deal.
Microsoft said that this newly acquired entity would now become a [...]
AOL to expand advertising initiative in Europe
US based tech giant AOL has said that they are now planning to expand their advertising services in the European markets.
The company said that they would make available their Platform-A services to more markets by the end of the year.
AOL added that they are now appointing Brendan Condon as [...]
Yahoo committed to their advertising program
Internet media giant Yahoo is in the middle of all the rumors and news nowadays.
Microsoft wants to acquire it and they have placed a strong bid for the company.
Yahoo has just announced a trial collaboration with Google where they are going to use their advertising on US based search [...]
DoubleClick cost Google around $3.24 billion
Search engine industry giant Google recently announced that they had completed the acquisition of DoubleClick.
Google has now revealed that the deal cost them around $3.24 billion.
This value is a bit higher than what they had revealed at the time of announcement of their decision to acquire DoubleClick.
This final price [...]
Microsoft now acquires Rapt advertising company
Microsoft continues its acquisition spree as they have now gobbled up Rapt which is based in San Francisco.
Rapt specializes in offering advertising yield management tools for online media companies. Microsoft said that these tools are to predict demand for advertising and optimize the price and placement of ads thus improving [...]
