Coca-Cola and IBM remain most valuable global brands
Google, Facebook and Twitter might be making headlines on the web but in real world Coca-Cola and IBM are the most valuable brands.
Interbrand reported that the combine value of the world’s top 100 brands has fallen for the first time in the last 10 years.
Interbrand [...]
Reliance Mediaworks is the new name of Adlabs Films
Reliance Anil Dhirubhai Ambani Group has announced that they are now renaming their Adlabs Films division as Reliance MediaWorks Limited.
This brand name change would require approval from the shareholders.
Reliance had acquired a controlling stake in this company way back in 2005.
The company spoke about [...]
John Abraham is the brand ambassador of Garnier MEN
L’Oreal India has launched their latest brand in the Indian market.
This new brand is aimed for male customers and it has been named Garnier MEN.
The company also announced that Bollywood actor John Abraham would be the brand ambassador for this new brand.
Garnier MEN brand products [...]
Sachin Tendulkar is the new brand ambassador of Jaypee Cement
Jaypee Cement has announced that they are hiring the services of living legend Sachin Tendulkar.
Tendulkar is the company’s new brand ambassador.
The company has already launched their new marketing campaign featuring the little master.
These ads are being broadcasted through television, print and OOH Media. [...]
Shah Rukh Khan to feature in Sprite advertisements!
Coca Cola now has both Aamir Khan and Shah Rukh Khan endorsing their products.
Shah Rukh Khan would soon appear in Sprite ads.
The ads would also feature Saurav Ganguly and some other players of Kolkata Knight Riders.
The ad campaign would run throughout the upcoming Indian Premier League. [...]
Nikon aims to expand presence in India
Sony and Canon are already present in India with a wide network of distributors.
Now, Nikon has announced their plans to expand their presence in the growing Indian market.
The company said that they are planning to hire around 200 people to strengthen its sales force as part of [...]
Coca-Cola has a new marketing campaign featuring Aamir Khan
Coca Cola Open Happiness is the latest campaign being launched by the company in India.
This campaign would feature the company’s brand ambassador Aamir Khan.
The company aims to run this campaign during the upcoming IPL series in South Africa.
Indian Premier League has become one of the most [...]
Ranbir Kapoor is the brand ambassador of Panasonic India
Ranbir Kapoor has been named the brand ambassador of Panasonic India.
He is already the new face of Pepsi India and now the Japanese consumer electronics giant has hired him.
Kapoor would now be promoting Panasonic’s new range of VIERA LCDs and Plasmas in addition to [...]
Freedom Tower to be called One World Trade Center
The new skyscraper that is coming in place where World Trade Center towers once stood would be called One World Trade Center.
It was previous named Freedom Tower.
Port Authority of New York and New Jersey revealed: “We’ve referred to the primary building planned for the site [...]
Verizon wins a big cybersquatting judgment against OnlineNIC
US based mobile service provider Verizon has won a major cybersquatting judgment against OnlineNIC.
Verizon had filed a lawsuit against this company claiming they had registered 663 domain names which the end user could confuse with their name.
Verizon is however going to find it hard to recover this [...]
