Microsoft-Yahoo once again in news
Yahoo and Microsoft are not yet accepting it but industry sources say that the two giants are back in discussions for a possible collaboration.
Microsoft is said to be still interested in the search operations of Yahoo.
The rumours in the market have helped boost Yahoo’s stock price at the share [...]
Vodafone Zoozoos fail to conquer Cannes
Vodafone took the Indian consumers with a mega surprise with the launch of their new marketing campaign featuring cute lovable characters Zoozoos.
The marketing campaign has been labelled a major success by analysts in the market.
However, it failed to impress the judges at the Cannes.
The campaign which ran [...]
Sprint Nextel: We won’t use great apes in our ads from now on
Sprint Nextel has announced that they are not going to use great apes in their advertising from now on.
The company was criticized by the animal rights activists after their ads were broadcasted featuring a chimpanzee.
The company said that their current series of ads [...]
Yahoo could cut more jobs
Market sources say that the US based internet media giant Yahoo could cut more jobs to keep the costs low.
Yahoo is also said to be back in talks with Microsoft over a possible collaboration.
Sources say that the company could announce the latest round of job cuts as early [...]
Yahoo and Microsoft talking over an ad deal?
Wall Street Journal has reported that Microsoft and Yahoo are back in talks. This time for a possible web advertising related deal.
The two companies could collaborate together to sell web advertising together.
The report stated that there are no hints of a potential acquisition deal in these [...]
Google cuts 200 more jobs!
Google has cut around 200 more jobs in their operations.
The search engine giant spoke about these latest job cuts: “Making changes of this kind is never easy — and we recognize that the recession makes the timing even more difficult for the Googlers concerned.”
Google admitted that they hired too [...]
Yahoo posts a loss as they still look for ways to survive
Internet media giant Yahoo has posted a fourth-quarter loss.
The company continues to suffer from shrinking demand for online ads.
Yahoo has posted a loss of $303.4 million in the most recent quarter.
This is a pretty bad performance when compared to profits of [...]
The New York Times now selling front page ads!
Times are tough for the news media giants in the US market.
The New York Times has now started offering advertising on their front page.
They are now selling graphical advertising on the front page.
The first advertising that ran on the front page of the [...]
AsianWeek latest print media entity to go online only
San Fransisco based AsianWeek has announced that they are now dropping their print edition to go online only.
The 30 year old newspaper is the latest media entity to announce such development.
Advertising revenues for print media companies are falling and they are cutting costs to [...]
11 percent growth in online advertising
The slowdown in global economy has not affected the online advertising business.
This industry saw a growth of 11% compared to last year as per a report released by the Interactive Advertising Bureau.
Internet advertising revenues in the third quarter of the year were around $5.9 billion.
The sad news however is that [...]
