ComScore and Omniture collaborating
ComScore and Omniture are expected to officially announce their collaboration today.
The two companies are likely to launch a unified digital audience measurement system.
The system would utilize the capabilities offered by both the companies to generate a more capable tracking system.
The two companies said that this new platform would enable [...]

Indian Premier League 2 is a hit with viewers
Audience Measurement and Analytics has announced that the second edition of the Indian Premier League has been a hit.
The report released by them stated that the second edition of the Cricket tournament has already seen an addition of 2 million more viewers for the first eight [...]