Sachin Tendulkar is the new brand ambassador of Jaypee Cement
Jaypee Cement has announced that they are hiring the services of living legend Sachin Tendulkar.
Tendulkar is the company’s new brand ambassador.
The company has already launched their new marketing campaign featuring the little master.
These ads are being broadcasted through television, print and OOH Media. [...]

Lenovo Group to drop IBM brand name from computers before 2010
Lenovo Group has said in a statement that they are now planning to stop using IBM brand name from their computing products before 2010.
The company believes that they are in a good position to start using their own branding on all their computing products.
Lenovo chief [...]