Ford India to sell branded merchandise
Ford India has revealed that they are working with Delhi-based licensing management firm Licence India to launch branded merchandise in the market.
The company said: “We want to extend the brand through the licensing programme. It will help in reaching to more consumers as well as creating brand awareness. [...]
Coca-Cola and IBM remain most valuable global brands
Google, Facebook and Twitter might be making headlines on the web but in real world Coca-Cola and IBM are the most valuable brands.
Interbrand reported that the combine value of the world’s top 100 brands has fallen for the first time in the last 10 years.
Interbrand [...]
Arun Jaitley files a lawsuit to gain control on arunjaitley.com
Arun Jaitley is a high profile politician from India. He is a member of the Bharatiya Janata Party.
Jaitley has approached the Delhi High Court in order to gain control over the domain name arunjaitley.com.
The lawsuit is aimed to prevent the current owner of the [...]
Reliance Mediaworks is the new name of Adlabs Films
Reliance Anil Dhirubhai Ambani Group has announced that they are now renaming their Adlabs Films division as Reliance MediaWorks Limited.
This brand name change would require approval from the shareholders.
Reliance had acquired a controlling stake in this company way back in 2005.
The company spoke about [...]
Sachin Tendulkar is the new brand ambassador of Jaypee Cement
Jaypee Cement has announced that they are hiring the services of living legend Sachin Tendulkar.
Tendulkar is the company’s new brand ambassador.
The company has already launched their new marketing campaign featuring the little master.
These ads are being broadcasted through television, print and OOH Media. [...]
Coca-Cola has a new marketing campaign featuring Aamir Khan
Coca Cola Open Happiness is the latest campaign being launched by the company in India.
This campaign would feature the company’s brand ambassador Aamir Khan.
The company aims to run this campaign during the upcoming IPL series in South Africa.
Indian Premier League has become one of the most [...]
Tiffany to appeal ruling in eBay case
Tiffany & Co has confirmed that they would now be appealing the recent court ruling that went in favor of eBay.
The courts said that eBay was not responsible for checking for fake Tiffany jewelry sold on its website.
Tiffany has filed the appeal with the United States Court of Appeals [...]
Deepika Padukone: Levi Strauss Brand Ambassador
Levi Strauss India has announced that Deepika Padukone would continue to remain their brand ambassador for their brand Levi Strauss Signature.
The company also announced the launch of their “Dart-to-Win” contest which provides their customers to win a chance to meet Deepika.
ATP Ramani, Business Head, Levi Strauss Signature said in a [...]
