Costco Wholesale no longer carrying Coca-Cola products

Costco Wholesale no longer carrying Coca-Cola products
Costco Wholesale has announced that they have now stopped carrying Coca-Cola branded products in their stores.
The company has decided to take this step because of a pricing dispute with the beverage industry giant.
Costco has declined to provide more information.

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Coca Cola has also not revealed [...]

Coca-Cola and IBM remain most valuable global brands

Coca-Cola and IBM remain most valuable global brands
Google, Facebook and Twitter might be making headlines on the web but in real world Coca-Cola and IBM are the most valuable brands.
Interbrand reported that the combine value of the world’s top 100 brands has fallen for the first time in the last 10 years.
Interbrand [...]

ShahRukh Khan to feature in Sprite advertisements!

Shah Rukh Khan to feature in Sprite advertisements!
Coca Cola now has both Aamir Khan and Shah Rukh Khan endorsing their products.
Shah Rukh Khan would soon appear in Sprite ads.
The ads would also feature Saurav Ganguly and some other players of Kolkata Knight Riders.
The ad campaign would run throughout the upcoming Indian Premier League. [...]

Coca-Cola has a new marketing campaign featuring Aamir Khan

Coca-Cola has a new marketing campaign featuring Aamir Khan
Coca Cola Open Happiness is the latest campaign being launched by the company in India.
This campaign would feature the company’s brand ambassador Aamir Khan.
The company aims to run this campaign during the upcoming IPL series in South Africa.
Indian Premier League has become one of the most [...]

Coke drops Classic term from its brand

Coke drops Classic term from its brand
Coca-Cola has announced that they are now removing the term Classic from their brand.
A company representative said: “The reason for being, for classic as a descriptor, has all but disappeared.”
Classic was added to the company’s logo in 1985. They had launched a new formula based drink which was [...]

Google tops annual Harris Interactive Reputation Quotient poll

Google tops annual Harris Interactive Reputation Quotient poll
Google took the top place from Microsoft in the annual Harris Interactive Reputation Quotient poll.
Robert Fronk, senior vice president at Rochester, New York-based Harris said in a statement: “The ratings they get focus on how they treat their employees, their workplace environment. They absolutely get tremendous credit for [...]

Coca-Cola Enterprises Inc. Names Julius Pryor III Vice President, Global Diversity

Coca-Cola Enterprises Inc. Names Julius Pryor III Vice President, Global Diversity
Coca-Cola Enterprises (NYSE: CCE) today announced that Julius Pryor III has been named Vice President of Global Diversity, effective September 20, 2007. Mr. Pryor will oversee the company’s diversity initiatives, and will report to Vicki R. Palmer, executive vice president, financial services and administration. [...]

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