Coke drops Classic term from its brand
Coca-Cola has announced that they are now removing the term Classic from their brand.
A company representative said: “The reason for being, for classic as a descriptor, has all but disappeared.”
Classic was added to the company’s logo in 1985. They had launched a new formula based drink which was [...]

Coke, IBM and Microsoft are the most valuable brands in the world
Interbrand, a global brand management firm has released their latest annual Global Brand List.
Coke has topped the charts once again. However there is a new player on the second spot.
IBM has displaced Microsoft to take that spot. Microsoft comes third.
As per the list, [...]