Indian Premier League 2 is a hit with viewers
Audience Measurement and Analytics has announced that the second edition of the Indian Premier League has been a hit.
The report released by them stated that the second edition of the Cricket tournament has already seen an addition of 2 million more viewers for the first eight [...]

Shah Rukh Khan to feature in Sprite advertisements!
Coca Cola now has both Aamir Khan and Shah Rukh Khan endorsing their products.
Shah Rukh Khan would soon appear in Sprite ads.
The ads would also feature Saurav Ganguly and some other players of Kolkata Knight Riders.
The ad campaign would run throughout the upcoming Indian Premier League. [...]

Coca-Cola has a new marketing campaign featuring Aamir Khan
Coca Cola Open Happiness is the latest campaign being launched by the company in India.
This campaign would feature the company’s brand ambassador Aamir Khan.
The company aims to run this campaign during the upcoming IPL series in South Africa.
Indian Premier League has become one of the most [...]

Manchester United looking towards Sahara for partnership
World’s most popular soccer club Manchester United is looking towards an Indian company for sponsorship.
Manchester United has apparently approached Sahara group for a sponsorship deal.
AIG is currently one of the major promoters of the British club but they are themselves going through a major crisis.
This has made Manchester [...]

DLF is the title sponsor for the Indian Premier League
Board of Control for Cricket in India has announced that real estate giant DLF has now been named as the title sponsor of the upcoming Indian Premier League.
The company placed a bid of Rs. 5 billion for a period of five years. They managed to overcome [...]