Dabur India launches Real Burrst
Real Burrst is the latest fruit drink to be launched in the Indian market.
Dabur India has launched this new product with the aim of capturing 4-5 per cent of the fruit beverages industry in the next 2-3 years.
This market is already very huge and is expected to grow at [...]
Coke drops Classic term from its brand
Coca-Cola has announced that they are now removing the term Classic from their brand.
A company representative said: “The reason for being, for classic as a descriptor, has all but disappeared.”
Classic was added to the company’s logo in 1985. They had launched a new formula based drink which was [...]
PepsiCo to invest heavily in China
PepsiCo has announced that they are going to invest heavily in Chinese market in the coming years.
The US based giant is going to invest $1 billion in China over the next four years.
This would be part of their global strategy to expand their operations in emerging markets.
The company said that [...]
Pepsi cutting 3,300 jobs to cut costs
PepsiCo has announced that they are now going to cut 3300 jobs in their operations.
The aim is to cut costs as their profits fell down by around 10% in the recent times.
The company would also be closing down six plants in an effort to save $1.2 billion over [...]
PepsiCo to invest heavily in India for growth
PepsiCo has announced that they are now planning to invest as much as $500 million in three years in India to boost their presence in this market.
The aim is to triple their business in this market which is home to second largest population in the world.
Company Chief Executive [...]
Starbucks post losses for the first time since 1992
US based Starbucks has come out with their latest revenue report and the company has posted a loss for the first time since they went public.
The company said that they would now close down more stores than open in the next financial year.
This move was welcomed by [...]
Kellogg acquires Zhenghang Food
Kellogg has announced that one of their subsidiaries has now acquired assets of Chinese cookie and cracker maker Zhenghang Food.
The two companies have not disclosed the financial aspects of this deal.
Kellogg President and Chief Executive Officer David Mackay said that this deal would help them expand their product offerings in the Chinese [...]
Starbucks to expand in Europe with 150 new stores
Starbucks Corp is set to launch more stores in the European market for expansion.
Wall street journal reported that the company is planning to set up 150 new locations in the United Kingdom, France and Germany over the next three years.
These new stores would be established at airports [...]
Mars Inc acquires Wm Wrigley Jr Co
Mars Inc has announced that they are collaborating with Warren Buffett to acquire Wm Wrigley Jr Co.
The deal is worth around $23 billion and it has now created the world’s largest confectionery company.
This acquisition deal would give Berkshire Hathaway a stake of around 10% in Wrigley which would now [...]
Starbucks delays entry into the Indian market
World’s biggest coffee-shop chain Starbucks has announced that they are now delaying their entry into the Indian market.
The company has now withdrawn its application to operate single- brand retail stores in India.
Starbucks has not given any reason for this just announced delay. The Indian government had asked the company [...]
