Golf and Rugby coming to Olympics!
International Olympic Committee has announced that both Golf and Rugby are going to become Olympic sports in the coming years.
These are two new sports which are being added to the schedule after triathlon and taekwondo were added for the 2000 Sydney Olympics.
These two new games would become part [...]
Indian Premier League 2 is a hit with viewers
Audience Measurement and Analytics has announced that the second edition of the Indian Premier League has been a hit.
The report released by them stated that the second edition of the Cricket tournament has already seen an addition of 2 million more viewers for the first eight [...]
Shah Rukh Khan to feature in Sprite advertisements!
Coca Cola now has both Aamir Khan and Shah Rukh Khan endorsing their products.
Shah Rukh Khan would soon appear in Sprite ads.
The ads would also feature Saurav Ganguly and some other players of Kolkata Knight Riders.
The ad campaign would run throughout the upcoming Indian Premier League. [...]
Coca-Cola has a new marketing campaign featuring Aamir Khan
Coca Cola Open Happiness is the latest campaign being launched by the company in India.
This campaign would feature the company’s brand ambassador Aamir Khan.
The company aims to run this campaign during the upcoming IPL series in South Africa.
Indian Premier League has become one of the most [...]
Force India to test 2009 season car this Sunday
Force India has announced that they would start the testing of their 2009 season Formula-1 car this coming Sunday.
The car would be showcased to the media on the same day as they prepare for the upcoming season.
The new car has been developed in collaboration with Mercedes [...]
Force India to debut their 2009 season car in March
Force India has announced that they would launch their new car for the 2009 season in March.
They are already pretty late as most other teams have already launched their cars for this season.
Force India technical director James Key said in a statement: “It’s [...]
Formula One definitely coming to India in 2011?
Indian Formula-1 fans might have some doubts, but F1 boss Bernie Ecclestone has stated that the country would definitely host a F1 race in the 2011 season.
He said that FIA and Indian partner Jaiprakash Associates are fully committed to bringing a Formula-1 season race to India.
This [...]
Tata Consultancy Services now a technology partner of Ducati Motor Holding
Tata Consultancy Services already is a technology partner of the Formula-1 team Ferrari.
They have now been named the technology partner of Ducati Motor Holding Spa.
Ducati is a leading manufacturer of superbikes and they are based in Italy as well.
TCS has reported that [...]
Manchester United looking towards Sahara for partnership
World’s most popular soccer club Manchester United is looking towards an Indian company for sponsorship.
Manchester United has apparently approached Sahara group for a sponsorship deal.
AIG is currently one of the major promoters of the British club but they are themselves going through a major crisis.
This has made Manchester [...]
Tata to become a Ferrari Formula-1 sponsor
Tata is creating history by becoming the first Indian company to sponsor the Ferrari Formula-1 team.
Ferrari president Luca di Montezemolo said in a statement: “For the first time an Indian brand will appear on the Ferrari. It’s historic.”
India already has a presence on the Formula-1 grid through the Force [...]
